In September 2024, our professional electric wheelchair manufacturing company participated in REHACARE in Düsseldorf, Germany—the world's premier exhibition for rehabilitation and assistive technologies. With 44,000 visitors from 85 countries and 95% of attendees involved in decision-making, the fair offered unparalleled access to the European market. We showcased our MDR-compliant flagship models, featuring EN12184-certified performance, lightweight carbon-fiber frames, and smart obstacle avoidance—aligning with the fair's focus on "innovation for independent living". Our booth attracted over 50 potential partners, including German rehabilitation centers, Dutch medical suppliers, and Spanish home care providers. Notably, 14 reached preliminary cooperation intentions, covering regional distribution in Central Europe and customized designs for pediatric users (a rising demand highlighted in the expo's expert forums).
Critical market insights emerged from direct interactions. European clients prioritized MDR compliance documents, EUDAMED registration status, and integration with long-term care insurance systems (a key policy focus in Germany). Scandinavian buyers emphasized cold-resistant batteries and compact storage for small apartments, while Italian partners requested Italian-Spanish bilingual interfaces. These feedbacks will guide our regional product adaptation.
Additionally, the exhibition validated our global competitiveness. By demonstrating our compliance expertise and exchanging insights with industry leaders like Ottobock, we built credibility among EU buyers. We also gained clarity on emerging trends—such as robotics integration in rehabilitation aids—and competitors' smart product layouts, laying groundwork for market penetration.
In summary, REHACARE 2024 was highly rewarding. It secured tangible cooperation opportunities, verified our EU compliance readiness, and deepened our understanding of regional demands. We will integrate these insights into product upgrades, accelerate EUDAMED registration, and leverage the connections to expand our European footprint.
