In April 2025, our professional electric wheelchair manufacturing company participated in EXPOMED EURASIA in Istanbul, Turkey—the premier medical device exhibition bridging Europe and Asia. As a gateway to 50+ Eurasian markets, it gathered 8,000+ professional buyers, including distributors from Central Asia, the Middle East, and Southeast Europe, amid the global wheelchair market's 4.0% annual growth.
We showcased CE-certified flagship models integrating lightweight carbon-fiber frames, all-terrain adaptability, and simplified maintenance—aligning with the fair's focus on "accessible rehabilitation tech" and regional practical needs. Our booth attracted over 55 potential partners, including Turkish home care agencies, Kazakh medical suppliers, and Greek rehabilitation centers. Notably, 14 reached preliminary cooperation intentions, covering Turkey's domestic distribution, Central Asian regional agency, and customized models for rural terrain (a key demand in post-Soviet nations).
Direct interactions yielded critical market insights. Turkish buyers prioritized local after-sales networks and compatibility with national health insurance. Middle Eastern clients focused on heat-resistant batteries and Arabic-Turkish bilingual interfaces. Southeast European partners emphasized EU regulatory alignment and compact designs for urban apartments. These feedbacks will guide our Eurasian market adaptation strategy.
Additionally, the exhibition boosted our cross-continental brand influence. By demonstrating compliance expertise and exchanging insights with regional leaders like Turkey's Medikal Bilişim, we built credibility among Eurasian buyers. We also gained clarity on emerging trends—such as cost-effective smart features for emerging markets—and competitors' pricing strategies, supported by the fair's 20+ rehabilitation tech seminars. In summary, EXPOMED EURASIA 2025 was highly rewarding. It secured tangible cooperation opportunities, deepened our understanding of Eurasian regulatory and user demands, and strengthened our brand foothold in the region. We will integrate these insights into product optimization, accelerate local service network setup, and leverage the connections to capture growth across Eurasian markets.
